Kofi Kinaata Meets MMFL Boss Ahead of Made in Taadi 2026

Article

Preparations for this year's Made in Taadi concert are gathering pace. Highlife singer and songwriter Kofi Kinaata called on the management of MobileMoney Fintech Ltd (MMFL) at the company's head office in Accra as he gets ready for the 2026 edition, which will be held in December in Takoradi. The visit was part of a series of meetings between MMFL and key players in Ghana's creative industry. The talks focused on the links between music, technology and financial inclusion, according to The Spectator. "The association with you is very credible" MMFL's chief executive, Shaibu Haruna, received the musician and called him a credible brand whose connection with the Ghanaian public fits the company's goals. "We are proud to have you here, and for me, the association with you is very credible," he said. Haruna explained that although MMFL is mainly a technology company, its wider aim is to use technology to expand access to financial services and boost economic empowerment. Clear communication, he said, is essential to getting people to understand and use the company's products, which makes the partnership with Kinaata useful to both sides. He also praised the "Susuka" hitmaker for using his music to address social issues and said he was looking forward to attending the concert in December. More than a concert Kinaata thanked MMFL for its support and said the relationship goes beyond money. "It's an honour for me. What excites me is that we are not just doing payments; we are making an impact. The people are willing to listen, and they believe in us," he said, as quoted by The Spectator. He pledged to use his influence to promote financial responsibility, digital literacy and economic empowerment. Speaking to TW Radio Ghana, he described how Made in Taadi has changed. The initiative started as a way to entertain his core fans in the Western and Central regions. The addition of seminars and other activities has given it a broader purpose. He said some attendees have come back to share stories about the people they met, the connections they made and the opportunities they gained through the seminars. "Beyond the entertainment, the people are ready to listen to whatever we have for them. They believe in us," he said. He was also candid about the challenges, including meeting public expectations with limited support for some of the initiatives. That, he said, is why partnerships matter, and he expressed confidence that the MMFL collaboration would benefit people in Takoradi, Cape Coast and across Ghana. A stage for big names and new talent Held every year in Takoradi, the Western Regional capital, Made in Taadi has become one of the major events on Ghana 's entertainment calendar, drawing thousands of music lovers. TW Radio Ghana lists some of the artists who have played it over the years. Past Made in Taadi performers Sarkodie Samini Medikal Kuami Eugene Kwaw Kese KiDi Edem DopeNation Aya RamzyB The concert has also given emerging musicians a chance to play to a large crowd, and it celebrates the music, culture and identity of the people of Taadi. Ghana's festive season fills up Made in Taadi adds to a busy run of Ghanaian headline shows. Sarkodie, a past Made in Taadi performer, recently took his own concert to Kumasi, covered in our Rapperholic '26 story . Black Sherif's latest brand deal, reported in Black Sherif's Telecel Project X role , shows how closely Ghanaian music and corporate partners now work together. For MMFL, Haruna said the tie-up is about getting people to understand and use digital financial services, and Kinaata's reach in the Western and Central regions makes him a natural messenger. What's next The concert is set for December in Takoradi, but the exact date, venue, lineup and ticket details have not yet been announced in the reports. Expect the seminars and community activities to sit alongside the music again. We will update this story when Kofi Kinaata confirms the full programme. Sources: The Spectator | TW Radio Ghana